Since the partnership between offshore yacht racing club, Junior Offshore Group (JOG), and Henri Lloyd kicked off last year, youth membership has increased by 72% and now comprises 25% of the entire membership base.
Henri Lloyd have become valuable supporters of JOG’s youth programme, Generation JOG. With the cost of kit being one of the major obstacles to youth entry and retention in offshore yacht racing, Henri Lloyd have donated multiple sets of performance racing shells to Gen-JOG Members upon them achieving sailing milestones or targets in the past 12 months.
When asked how valuable this support has been, one Generation JOG member, Becca, who is now the proud owner of some kit, said “Generation JOG has been a wonderful opportunity for me to sail alongside other young sailors and hone skills that I may not have had the opportunity to develop on board more established boats with more seasoned crews.”
With Henri Lloyd’s focus on responsible consumption, they are helping educate JOG members on how to keep their current kit in circulation for as long as possible through repair and the best winter storage techniques.
The success of the partnership has meant both parties have agreed to renew their partnership for at least another 18 months with the focus on scaling the positive impact even further.
Commenting on the importance of this partnership renewal, Race Captain, Stuart Lawrence said, “Partnerships are crucial in scaling positive impact. What we have with Henri Lloyd is a true testament to that. They have helped us enormously in driving youth engagement up and enabling the younger members to overcome some obstacles that have previously been considered fairly insurmountable. We really look forward to the coming months ahead and excited to see the partnership continue.”
Ross Partridge, Partnership Manager states: “Helping to grow true grass-root youth sailing within JOG has been great. These young sailors are achieving new milestones in their racing careers and we are proud to support this. We are also pleased to be partnering with many other yachts, skippers and crews of the JOG fleet.”
About Henri-Lloyd
Nearly 60 years have passed since Henri Strzelecki set out on his journey to create the world’s best waterproof clothing. A visionary with a dream, Henri created world firsts within technical clothing, from seam taping garments to ensure they were fully waterproof to the invention of the nylon zip. A lot has happened since then but one thing that has stayed constant is our relentless desire to keep moving forward. No matter where you live, we only have one world to care for.
100% of our new products are recycled, organic or zero waste. We aim to source over 80% of our products in Europe, to decrease our supply chain’s carbon footprint and to ensure that our products are made in high working standard conditions.
We are striving for sustainability in everything we do, and are dedicated to doing things as responsibly as possible. We believe that creating quality clothing, that lasts is arguably the best thing we can do to minimise our impact on the environment and will always encourage you to buy less but buy better.
We have a number of commitments to ensure we are operating as responsibly and sustainably as possible.
About Junior Offshore Group (JOG)
JOG is a yacht club with a difference. What makes JOG different is known amongst the members at “the spirit of JOG”, it is an outlook and an attitude that captures and combines serious seamanship with a chivalrous but competitive edge and lots of joie de vivre.
Since 1950, they have been focused on making coastal and offshore racing accessible to small boat owners by keeping entry fees modest. Whilst they take racing seriously, they value sportsmanship and community above all else. They encourage supporting each other by swapping sailing yarns and tips inside JOG enabling them to perform to their best standard which produces a competitive but friendly yacht racing environment.
https://jog.org.uk/
